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All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here's how to become one and thus raise your value with reporters. A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. First, be informed. This is more than being educated. You must keep abreast of changes in your field of expertise by reading the top periodicals in your line. Know what is ...
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DAILY RFID, a leading producer of RFID readers and RFID tags, has recently unveiled  LF Handheld Reader DL2800, with low price at 380USD. This PDA-based, handheld reader features low power consumption and is specially designed for industrial and outdoor environments.  The LF Handheld Reader delivers high performance and reliability in a lightweight and rugged design. Rated at IP54, this handheld reader is waterproof and shock resistance. Besides, it allows the automated identification even ...
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Resveratrol is a natural phytolexin produced by the plantts when under attack from pathogens like bacteria and fungi. Resveratrol is sold as a nutritional chemical supplement. Chemically resveratrol is the phytolexin that can be derived from Japanese Knotweed. Primarily it is an essential component in th berries and grapes. Resveratrol ultra is found in the skin of red grapes. It is a vital constituent of red wine but not available in a very good amount in redwine. Though it is very ...
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DAILY RFID has unveiled mini RFID Sticker Tag-08(measured in dia. 9 mm) for use in most RFID applications, including directly on metallic surfaces. This adhesive RFID Sticker tag can easily be affixed to on flat and clean surfaces with its self-adhesive 3M Glue. The RFID Sticker tag, which is available in 125KHz and 13.56MHz, combines advanced lightweight materials and a small footprint with durability and on-metal performance  even under the harsh environment. Designed with strict industry ...
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Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one! You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used: BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That ...
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There is a major difference between making news and 'making the news.' It is the difference between a shotgun and a slingshot. Amateurs can 'make the news.' They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine. But these are one-time shots that are unlikely to leave an impression on your target audience. Simply 'making the news' will rarely attract a steady stream of prospects to your ...
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  Why would a water distiller by  removing minerals make one sick?  Answers to that are in this article.  Read it carefully for your health protection. You'll be glad you did. Pure water distillers serve very important uses in some forms of industry.  A pure water distiller is not however, usually the right choice for home purification use. Studies have shown that drinking from pure water distillers on a regular basis could lead people to suffer from mineral deficiencies and digestive ...
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Mifare RFID tags and Mifare RFID readers based on 13.56MHz, has been widely used in today's high-speed transactions, such as electronic wallet, access control. DAILY RFID is excellent in producing and designing the passive RFID tags using different chips, including various Mifare chips.  The Read/Write Mifare RFID tag offers a guaranteed more than 10-year data lifespan to produce a robust HF solution which offers long-term data integrity, as its capability of being rewritten over 100,000 ...
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The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn't it make sense to get the most out of the publicity that you generate? Here are seven ways to do just that: 1. Focus on the print media: Yes, it's great to get your face on TV or your voice on radio. But the medium that provides you with the most opportunity is print. Why? Because it's much easier to pass along a newspaper article or a magazine feature than it is to get a prospect to listen ...
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The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter. For this journey, there may be no better guidebook than James B. Stewart's 'Follow the Story.' On first blush, this would appear to be nothing more than one more how-to book on how to write non-fiction articles for a mass audience. But Stewart is the former editor of the Page ...
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